COLOR AND TEXTURE
The Emotional Implications of Color and Texture
Most designers know that colors and textures are a major factor in how users feel when using a product, and careful selection of colors can be effectively used to elicit desired emotions.
A red Ferrari evokes emotions of excitement or energy. The cockpits of Russian fighter jets are painted turquoise to evoke calmness in otherwise high-stress situations. White signifies cleanliness, making it popular in medical fields. There are countless examples of how color directs user emotion, making color selection a critical part of product design.
But color goes well beyond hue. Saturation, value, and surface texture all play equally important roles in how end users perceive colors and what emotions are evoked in response.
Our team at PEP are experts in color selection, and we can provide clients with guidance on choosing the right colors and surface textures to ensure the desired outcome in the all-important emotional connection between product and end-user.Let’s make something awesome together